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Sahara
Member
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Joined: 17 May 2002
Posts: 3345
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 Posted: 09/02/05 - 14:03 Post subject: Looking for info about radio advertising.. a little help ...
I'm looking for resources for information about radio advertising.
Specifically what are the reports, the analysis, that indicates how many listeners there are, demographics, etc. I can't seem to find that name so that I might google for more info. I'm also interested in a comparison of commercial, public, and satellite radio with regard to advertising (who's buying advertising, who's listening to each, blahblah).
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Ms. Jenn
Fresh, Hot & Wild
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Joined: 14 Feb 2004
Posts: 7935
Location: Suite 550
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Posted: 09/02/05 - 16:31 Post subject:
Call a radio station or google a radio station conglomerate (Westwood One, Cox Communications).
Local radio sales reps will have this information in their hot little hands, so will advertising agencies. Especially time buyers like JL Media.
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blue
your favorite weapon
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Joined: 21 May 2002
Posts: 7010
Location: armed and ambitious
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Posted: 09/03/05 - 17:15 Post subject:
do you have a local business bureau? any place you would call if you were wanting to find out more info for your business?
we have a small business office that we can get all that information for free.
our college library also had a big book of information on print ads and radio adds.
it's out there - you just gotta start calling the right places. or googling.
calling a radio stations actual office wouldn't be a bad start.
can i ask what your interest is?
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MW
Freak du Jour
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Joined: 22 Dec 2004
Posts: 981
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Posted: 09/03/05 - 17:21 Post subject: Re: Looking for info about radio advertising.. a little help
| Sahara wrote: | I'm looking for resources for information about radio advertising.
Specifically what are the reports, the analysis, that indicates how many listeners there are, demographics, etc. I can't seem to find that name so that I might google for more info. I'm also interested in a comparison of commercial, public, and satellite radio with regard to advertising (who's buying advertising, who's listening to each, blahblah). |
We get our info from Nielson.
I have access to some demo stuff at work...what do you need to know exactly? PM me if the geographic area is to specific to mention.
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