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TriBob
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Joined: 29 Aug 2002
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Location: Lost in Transition
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 Posted: 01/14/04 - 16:04 Post subject: Frito-Lay Introduces Low-Carb Chips
When will it stop? 
Frito-Lay Introduces Low-Carb Chips
NEW YORK (Reuters) - Snack foods company Frito-Lay said Wednesday it is introducing two new types of chips to capitalize on the popularity of low-carbohydrate diets.
The two new products, called Doritos Edge and Tostitos Edge, will cut out 60 percent of the carbohydrates that are in regular Doritos and Tostitos.
Frito-Lay, a unit of PepsiCo Inc., has already eliminated trans fats from its brands. Trans fats, which give products a longer shelf life, have been linked to heart disease.
The new chips will use soy proteins and fiber as substitute ingredients, the company said in a statement. Both Tostitos Edge and Doritos Edge will have six net carbohydrates, 10 grams of protein, and three grams of fiber.
The low-carb craze, popularized by the high-protein Atkins diet, has food companies rolling out new products to jump on the bandwagon.
Anglo-Dutch food group Unilever said on Wednesday it has launched a variety of low-carb products in the U.S. markets under existing brand names such as Ragu, Wish-Bone, Skippy, Lipton and Lawry's.
Fast food chains McDonald's Corp. and Burger King revamped their menus to cater to customers counting their carbs.
The alcohol industry is also taking notice. Anheuser-Busch Cos. Inc.'s low-carb Michelob Ultra beer has been a big profit driver for the past year and Adolph Coors Co. is rolling out Aspen Edge beer to take a part of the health-conscious market.
Spirits companies such as Diageo Plc. are using their advertising to point out that many of their drinks have always been low carbohydrate offerings.
Doritos Edge is currently being tested in Phoenix, and both products will be available across the United States in May.
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purple hayes
Frightened Inmate #2
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Joined: 14 May 2002
Posts: 14462
Location: ON YOUR LEFT!
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Posted: 01/14/04 - 16:11 Post subject: Re: Frito-Lay Introduces Low-Carb Chips
| TriBob wrote: | When will it stop?
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When the Atkins/Southbeach craze ends. Give it time.
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Dancer
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Joined: 21 Nov 2002
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Posted: 01/14/04 - 18:16 Post subject:
I wonder if these will give you "anal leakage" like the WOW chips?
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Running Brewer
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Joined: 12 Oct 2004
Posts: 3872
Location: Santa Poco
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Posted: 01/14/04 - 22:43 Post subject:
I was just appaulding Lays for cutting out the transfats and releasing all natural products. I guess you have to take the good with the bad. At least it seems like they are using natural subsitutions and not processed chemicals.
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sonnylax
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Joined: 30 Sep 2003
Posts: 2942
Location: Living in a lollipop and unicorn world
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Posted: 01/14/04 - 22:57 Post subject:
| Running Brewer wrote: | | I was just appaulding Lays for cutting out the transfats and releasing all natural products. I guess you have to take the good with the bad. At least it seems like they are using natural subsitutions and not processed chemicals. |
I agree. I may try chips again. 
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jrjo
Gone Fishin
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Joined: 15 May 2002
Posts: 16451
Location: Lake Wobegon, MN
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Posted: 01/15/04 - 10:37 Post subject:
You all realize we will soon be societal outcasts, don't ya? Our pre-marathon carbo load dinners will be picketed and protested. We'll soon be looked upon like a radio talk show host hooked on painkillers 
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crazyfrog
Kermitologist
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Joined: 31 May 2003
Posts: 7610
Location: atlanta
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Posted: 01/17/04 - 18:59 Post subject:
im soooooo sicof hearing about all this low carb crap. 
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rolling rock
The Pinball
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Joined: 15 May 2002
Posts: 16218
Location: unknown zone
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Posted: 01/18/04 - 12:19 Post subject:
| Dancer wrote: | | I wonder if these will give you "anal leakage" like the WOW chips? |
this was always such an incentive to buy the WOW brand, wasn't it?
| Purple Hayes wrote: |
When the Atkins/Southbeach craze ends. Give it time. |
actually, a good friend in highschool did the Atkins thing so it's been around since the 70s. I doubt if she is though, she Atkins'd herself anorexic and was about 82 lbs when i saw her last. i believe it was called the Scarsdale Diet back then.
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shelee
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Joined: 23 Oct 2002
Posts: 2409
Location: IN
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Posted: 01/18/04 - 19:19 Post subject:
| jrjo wrote: | | You all realize we will soon be societal outcasts, don't ya? Our pre-marathon carbo load dinners will be picketed and protested. We'll soon be looked upon like a radio talk show host hooked on painkillers |
lol! when someone tells me he/she is on Atkins, I love to tell them about my high carb diet. 
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