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andydp
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Joined: 23 Sep 2003
Posts: 8122
Location: Upstate NY near Albany
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 Posted: 05/13/05 - 08:03 Post subject: Chocolate/Beer Lovers' Dreams Come true !!
Let 'em drink cake
13 May 2005
By ELEANOR WILSON
Now you can have your cake and drink it.
A Christchurch brewer is creating a Black Forest gateau-flavoured beer, aimed at his fastest growing market – women.
Dicky Fife, from the Dux de Lux in Hereford Street, said the new brew was designed to increase female converts to beer drinking.
"I'm sitting here hoping I can do it," said Fife.
He came up with the idea after tasting an aged stout he had stored for two years in pinot noir barrels from Central Otago. The beer had developed sweet, fruits of the forest flavours, like those found in the famous German chocolate dessert.
Fife added: "Anything in the dessert line is going to be popular with women. Most ladies tend to have a sweet tooth and they indulge in the beautiful flavours of chocolate, vanilla and cream."
His plan is to blend the stout with a freshly brewed dark porter, bringing chocolaty flavours, and to launch the result at the Queenstown Winter Festival in July.
Fife, a former chef, has created several beers with women in mind, he said, including blueberry brown, a beer with added berries, maple syrup and vanilla.
"These types of beer would be enjoyed predominantly by ladies. Men aren't as curious.
"I think women are more in touch with flavours because they have a sense of the kitchen and food, because they're making food for their families," said Fife.
Tracy Banner, master brewer for Speights in Dunedin and a consultant with Mac's in Nelson, said she had seen a massive change in the number of women beer drinkers since she first moved to New Zealand from the United Kingdom in 1994.
"It's great to see more and more women taking an interest in beer."
She said women often found traditional beers, made with hops, too bitter.
Martin Bennett, who runs Christchurch microbrewery and bar The Twisted Hop, said many of his female customers chose beer over wine or spirits.
"I think beer now is not a drink that you just simply drink large quantities of for the effect. It's something people are drinking for the taste." (<<Heretic !!)
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gretriever
Hipster Doofus
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Joined: 16 Jul 2003
Posts: 19385
Location: A moving target in a firing range.
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Posted: 05/13/05 - 08:29 Post subject: Re: Chocolate/Beer Lovers' Dreams Come true !!
| andydp wrote: | Fife, a former chef, has created several beers with women in mind, he said, including blueberry brown, a beer with added berries, maple syrup and vanilla.
"These types of beer would be enjoyed predominantly by ladies. Men aren't as curious.
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I love blueberries and maple syrup as much as anyone. Nobody's gonna enjoy this in a beer. No way. No how.
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HighHeat
Big Daddy
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Joined: 30 May 2004
Posts: 6682
Location: Out of the frying pan, and into the fire.
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Posted: 05/13/05 - 10:02 Post subject:
For all you chocolate nay-sayers...Sam Adams Chocolate Bock is one of the best beers you'll ever have.
oh, and just because a beer says 'chocolate' doesn't mean there is necessarily any chocolate in the beer...it could just be the way the malt was roasted... roacher, witness?
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